Millennial Culture powerhouse, Muse Media Networks, publishers of www.museafrica.com, today announced revered Radio and TV Presenter, Antoine Mensah as the Anchor for its Multi-platform Music initiative, the BANGERS OF THE YEAR (BOTY) 2020 accolades.
The project will curate the 100 songs that dominated the Ghanaian radio airwaves as captured by audio data management firm GHUD Music from over 80 stations across Ghana.
For over a decade, Antoine has been at the forefront of some of the most innovative radio programming through the erstwhile Live 91.9FM and Aftown, the Ghanaian music streaming leader.
“This initiative proves again the power and relevance of radio platforms in shaping the taste of consumers and amplifying the works of music talents and Muse Africa once again has shown their understanding and respect of the entire music culture realm,” says Mensah.
The content includes a curated 2-hour radio show that will be broadcast exclusively on key partner radio stations in Accra on Asaase Radio 99.5FM, Kumasi on Pure FM 95.7FM in and Takoradi on Empire FM 102.7fm over five (5) consecutive days between December 26 and 30, 2020, and a TV special on December 30, 2020.
Muse BANGERS OF THE YEAR (BOTY) 2020 focuses strictly on songs released between January 2020 and November 2020.
The data size covered over 8, 000 songs that have been tagged and tracked by GHUD Music across 80 radio stations.
It is an extension of Muse Bangers of the Quarter – an initiative to track songs released every quarter of the year and allows fans to have a say in which songs were popular or not.
The 100 songs and their associated analytics will be revealed across www.museafrica.com, and social channels of the platform, @MuseAfrica on Facebook, and @MuseAfricanew on Twitter and Instagram.
ABOUT MUSE MEDIA NETWORKS
Muse Media Networks is a millennial culture powerhouse – a multi-platform interactive social engagement media brand built for the African youth. Muse’s vertical and properties connect expressions, engagements, immersions, and ideations around urban culture and lifestyle to provide a distinct platform in today’s cluttered world across digital, TV, radio mobile, and event experiences!
ABOUT GHUD MUSIC
GHUD Music is a music monitoring and analysis service provider that monitors the progress of Ghanaian and other Africa origin songs on the radio in all regions across Ghana. They have been monitoring radio airplay across all regions in Ghana from 100 radio stations that represent 95.94% (14,402,865) of the total Radio Universe Audience Estimate of Geopoll (15,012,367). All radio stations are registered with the National Communication Authority (NCA). Stations monitored represents 83.21% of the Radio audience reach of the country according to Geo Poll. All radio stations are registered with the National Communication Authority (NCA).